Wool Connect
Online Community & Events

Join the wool connect community and learn about the latest wool market developments relevant for your business.

Wool Connect is supported by these wool industry stakeholders


Next Live Event

07-09 September 2021

We look forward to welcoming you live at our next Wool Connect Conference. Mark the date in your calendar!

What you can expect from joining Wool Connect

Gain Market Insights

Learn from our industry experts about the latest market developments in wool. Watch their presentations live or view the recording on demand.

Forums & Group Discussions

Participate and contribute to the different discussions happending among the Wool Connect Community to advance our industry together.


Find and connect with other wool industry stakeholders from the entire supply chain.

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Community members
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Video Presentations
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Our Presenters

Topics discussed in the Wool Connect Community


The demand for traceability from farm to product and beyond is increasing. What is the driver behind the need for traceable products? How can we work together to trace our beautiful wool throughout our complex supply chain? Which technology is best suited to track and trace seemlessly? And who is going to pay for the investments needed? These and more are the questions discussed on Wool Connect.


In order for consumers to have trust in wool products, the wool industry needs to become more and more transparent about its on- and off farm practices. There are many certifications that aim to fill this void. With more and more certifications arising the questions rise too: What is the difference between certifications? Is the certification market already too crowded? Will investing in certifications pay-off in the end? What to do against audit-fatigue?


The United Nations Sustainable Development Goals are setting the agenda for brands and retailers in areas of climate action, equality and the environment. These agendas influence consumer and sourcing decisions. The Wool Connect Community explores what this context means for wool.

Animal Welfare

Also Animal Welfare remains a key topic for the wool industry. Consumers have specific views on animals should be treated which leads to clear market signals in the market as the demand for non-mulesed wool for example is outperforming supply. The Wool Connect Community discusses practical solutions that help meet the demand for welfare friendly wool.

What Our Members Say

Choose what you want to have access to

Wool Connect 2020

$ 50
  • Watch Wool Connect 2020 Recordings On-demand
  • Join the Wool Connect Online Community
  • Watch content from other conferences on demand
Most Popular

Wool Connect 2021

$ 50
  • Attend Wool Connect 2021 Online Conference live
  • Watch Wool Connect 2020 Recordings On-demand
  • Join the Wool Connect Online Community
  • Watch content from other conferences on-demand

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